Papyrus is a popular retailer of stylish greeting cards, stationery, gifts, and accessories. Something Digital worked with the Papyrus team to deliver a responsive redesigned Magento site that highlights the breadth and uniqueness of their growing product set.
As lead UX designer on this project, I designed the site architecture, mobile-centric wireframes, and early technical specifications in close collaboration with the development team. The new category structure features clear navigation, concise filters, and multiple ways to shop – making it easy for users to quickly find niche cards for any relation. The site is designed to meet AA-level accessibility compliance to give all users a gratifying shopping experience.
UX Lead. Wireframing, high-fidelity mockups, and WCAG AA-level accessible design and guidance.