Maddie Ziegler is a teen icon, best known for her dance performances seen everywhere from TV shows to Sia's music videos. Fall of 2016 was the launch of Maddie, a line of athleisure clothing designed in conjunction with Maddie herself. The line aims to bridge the gap between youth and adult clothing by creating pieces that move comfortably with everyday life and activities.
The site design highlights the capsule collection pieces, Maddie's journey in design, and social media styles from real girls. Cart-sharing functionality allows teens and tweens to fill their shopping bags to their hearts desire, and then seamlessly send it to a parent or adult to complete checkout. Due to the social nature of today's world, there are a variety of social media and messaging integrations that allows the shoppers to communicate their way. The user interface is simple and minimal to appeal to users of any age, but with pops of fun, playful color and iconography.
UX Lead and contributing UI designer. Wireframing, prototyping, and requirements gathering.