Curated Kravet is an exclusive shopping site for interior design professionals. Industry leaders design and style rooms in their personal taste using the Kravet line of offerings, in turn inspiring other professionals to browse, shop, and recreate spaces for their clients.
Analytics revealed that people weren't visiting pages associated with the industry leaders and blog, both of which are essential to explaining the thought process and design intent of each curated room. I restructured the site architecture to bring the tastemakers and their design process to the forefront, and updated the page terminology to better reflect the associated content.
The redesigned site allows users to shop by products, product stories, curated rooms, and specific designers. The multi-faceted shopping experience is paired with large imagery to inspire and showcase the design possibilities using the Kravet line of home goods.
UX and UI Lead. Wireframing, information architecture and nav restructuring, high-fidelity mockups.